6 Practical Ways To Boost TikTok Likes & Escalate Engagement

TikTok, also known as Douyin, is a Chinese application that came to fame in 2016. It quickly started to gain recognition with short videos that included a specific niche like dance and became home for all kinds of subjects. TikTok gave a successful revolution with the rise of 2 billion downloads in 2020, and there is no significant difference in usage of this application in 2021. 

There is no surprise that TikTok is being utilized by more and more brands who embrace this new platform for influencer marketing. And we will discuss all the attributes that create Engagement on TikTok to keep going successful among the community of audience. 

Let’s make a detailed view on how to get likes on TikTok and gain Engagement:

Idea #1 Notice Your Audience From Beginning

TikTok’s design is all about having unique content in video that is reachable to a vast audience. The role of the audience in TikTok is to watch the content and make an engagement via likes, following, and comments. However, it might be simple, but the reality behind it is that people only interact with posts when they like them, and this is why you need to create content that grabs the user’s attention. 

The For You page in TikTok is solely helpful to place the content which gets a considerable amount of Engagement. And creating Engagement can be done in many ways, like adding a catchy song or sound, including a title that builds fascination, and more. So, when you create a video that seems useless for the audience, they will have no reason to invest time to see what happens next. 

Do remember that you are competing with millions of other videos to gain audience engagement. You must learn to hook your audience in the first three seconds of your videos so that they keep watching your video without any hesitation. 

Idea #2 Keep It Simple And Short

One more effect that raises the wealth of the content is that the users get stuck up to the short videos. Therefore, the one reason to consider TikTok is that average users are under 20, who stay focused for longer. Music is the essential part of TikTok that ties up people for a long time. The video viewing page on TikTok is of two parts: For You and the following. 

When you open TikTok, you notice the For You page, which shows you all the relatable content on past experiences. And when you swipe left, you will go to the following page, where you’ll notice uploads from the people you choose to follow. 

A TikTok video ranges up to 60 seconds long, but the recommendation of 15 seconds is more than enough to capture the people’s hearts. This might force you to keep the ideas to the core message, but there is also a time when the audience responds. 

Idea #3 View Of Audience At Different Angle

If you have experience making an influencer campaign on Instagram, you will get to know several approaches to target a particular demographic. And this is possible through using Instagram analytics that will refine your message, and recruiting collaborators with audiences that match the target demographic is the best fit for all ideas. 

TikTok’s user base tends to be younger and if you are trying to reach a larger audience for your business, choose more views as your goal when setting your campaign. To accomplish a strong fanbase, you could buy TikTok likes cheap to make your videos to boost engagement for your videos and your profile. And when consumers like what they see, they will more likely engage with the previous posts and follow you. 

Idea #4 Move The Masses

When you come to know who your target audiences are, pick content that inspires them to make more TikTok shares. However, it is complete only when you take notice of the people you have targeted. You should be ready to showcase your content to everyone instead of picking only the followers, and there is little value in producing content with a specific niche for a few. 

Do you remember the event that included Chipotle’s TikTok summer campaigns revolving around a lid-flip challenge and guacamole dance? It was a successful event that made both campaigns get benefitted as most participated in the challenges. And there is no offense in creating the drive except the view of obtaining viewers and boosting sales. 

Overall, people love funnier concepts, and it is a way that gets a lot of Engagement in all age groups. Do remember that this approach is different from Instagram. 

Idea #5 Be Spontaneous On TikTok

TikTok trends are the developing attributes that grow every day, and most people pick the trends to gain more likes and views in a short period. So, you can plan next to create highly valued, detailed, and thoughtful campaigns with influencers to kick off the current trends. Try to utilize the trends, so they fade out when you try them after the season. 

Idea #6 Use The Masses

Instagram followers look for influencers who make their source of content to be trendsetting. Generally, TikTok users contribute to their content, and it’s the best way to use the masses. And by this way, TikTok can provide experiential marketing opportunities where users can engage with a brand’s message or challenges. 

With the help of influencer campaigns, TikTokers spread the brand’s message that establishes broad and rough briefs by leaving the space for creativity. Be clear on creating original videos than on making the videos perfect. 

Things To Consider

You must understand that the number of followers for the TikTok account is not a big deal. What is essential is to create content that will quickly grab the audience’s attention by further Engagement, leading to TikTok shares. However, generating likes and comments will tell the TikTok algorithm the specific video is engaging and make the video land on the user’s page, the so-called For You page. 

TikTok is a new frontier, but it does not mean that it is difficult to handle. TikTok allows both brands and influencers to create content and share them entirely in a new way. 

Bonus Tip:

Posting Time Matters On TikTok

Boosting Engagement on TikTok is slightly hectic, but it is easier when you get to notice your audience’s active time. And it is essential to know the best time to post your posts on TikTok. It is achieved by using a TikTok pro account to remind your audience of active time on a specific day. Let’s look at the timings to post on TikTok.

Monday: 10 AM ,10 PM.

Tuesday: 2 AM,9 PM.

Wednesday: 7 AM,11 PM.

Thursday: 9 AM,12 AM.

Friday: 5 AM,3 PM.

Saturday: 11 AM,8 PM.

Sunday: 8 AM,4 PM.

Wrapping Up

TikTok is one of the unavoidable platforms because it is the easier way to get familiarity in a short period. Repurposing content in TikTok is a good idea, but you also have to notice the timing of your active audiences and post videos at that timing. But keep in mind that once you start your journey on TikTok, be consistent and determined.